IN 2014 NEW ERA DECIDED IT WAS TIME TO GET INTO THE GOLF GAME AND DECIDED I WAS THE MAN FOR THE JOB! I WAS TASKED WITH DESIGNING THE LOGO/BRANDING, HEADWEAR AND APPAREL FOR NEW ERA GOLF. FIRST UP, WAS THE LOGO. THE LOGO NEEDED TO REPRESENT THE BRANDS HISTORY, YET HAVE A MODERN TECHNICAL FEEL TO IT AS WELL. I WANTED TO INCORPORATE SOME SORT OF SUBTLE NOD TO GOLF, WITHOUT BEING TOO IN YOUR FACE. HENCE THE "G" SITTING ON THE "E", LIKE THE GOLF BALL SITS ON ITS TEE. THE REST IS HISTORY AND THE NEG "TEE" LOGO WAS BORN.
OVER THE YEARS THERE HAS BEEN MANY GREAT PIECES DESIGNED FOR NEW ERA GOLF. BELOW IS MY MOST RECENT FORAY INTO NEW ERA GOLF AND MY VISION FOR AN ATHLEISURE GOLF LINE.